This picture clearly appears to pathos because it tries to convince you that it will benefit your entire life in someway by using this oil. There is no way that this can be a "gift for life." This is clearly a non-sequitur. The fact that one uses Malaysian palm oil is in no way related to your life. The palm oil will not make you live any longer or extend your life in any way. Therefore there is no connection between the claim they are making and reality.This picture(top) of the man with the two girls advertising Skoal is a great example of the bandwagon appeal. It is attempting to say that if you dip, you will be able to make a good impression. The fact that you use smokeless tobacco, has no relation to the amount of relationships you will be able to make and the impression you leave. If anything, this may make a bad impression. This advertising is clever in that it may have convinced young men to use the product, so they could be more similar to the man in the ad. The man's ethos in the picture is clearly boosted by the fact that he is pictured with two beautiful women. This may however be in no way related to his use of Skoal.
I thought your choice of the chewing tobacco ad was really great because there are so many of those types of ads that are prevalent in our media.
ReplyDeleteFirst of all. hahaha. I really think that the top picture of the skoal advertisment is really funny. I agree that it has nothing to do with getting girls and being popular. It is just an attempt to sell their product as best as they can. If anything, girls hate when men dip and this advertisment is completely wrong. I also thought the palm oil was a very good ad for this because it is trying to say that this product is so gentle and soft and that it will make life good, when in reality it is probably just a knock off product. I think it is funny how it looks like such a gentle drop because it is trying to add to the ethos of the consumer.
ReplyDeleteIsn't it crazy that these type of advertisements are the most prevalent in our society? We live in a consumeristic nation, and we are constantly convinced that certain products will change our life.
ReplyDeleteUnfortunately these kinds of advertisements are all too common today. Cigarette ads try the same tricks in their advertisements as well. It is important that the consumer is knowledgeable about what they are buying these days so that they do not fall for these fallacies.
ReplyDelete